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Along with a few other analysts, I'd seen the revolutionary box a several times before. Being something of an technology junky, I found your machine impressive, but each and every time I was struck with the reactions of my colleagues. The gang that tracks this industry have been advertising online awhile. We're a reasonably skeptical bunch, stingy with praise, and you will discover several genuine nitpicking cynics within the mix. But once they saw the DocuTech 100/120 for your very first time that the skepticism was much less expensive evident than usual. Many thought this machine to be real different, the start something totally new, instead on the same thing with new skins. What seemed to generate the greatest impression was one from the machine's major differentiators, its 120-pages-per-minute scanner. That rapid pace is exactly the same for both one-sided or two-sided originals, as a result of dual scanning heads. iGen3 Technology The new DocuTech is the primary Xerox monochrome device to add some in the technology developed with the iGen3. Among they're processes for steering paper into and over the machine to help you ensure accurate registration plus an image transfer system that relies on a toner cloud to transfer the style for the page coming from a photoconductor belt. As for the iGen3, the paper never touches the belt. The machine are designed for a diverse selection of paper stocks including specialty media, and accommodate wider sheet sizes, giving users more options and capabilities. This machine represents a brand new platform for Xerox, the one that's intended to become extensible to faster models. Ursula Burns, Xerox President for Business Group Operations, noted how just like car makers use one platform for multiple vehicles, so will Xerox take advantage of this new platform because cause for upcoming DocuTech models. Many of the technologies, which generated some 300 patents, are probably to exhibit up in other machines yet to return. And organic beef see some of these later in 2010. Filling a Gap Still, I wondered, why did Xerox launch a different platform that has a machine of relatively modest speed? CAP Ventures says there is certainly &hellip; a tremendous gap from the market between light- and full-production digital black-and-white copier/printers. But to your casual observer--and a lot of print providers--there would appear being a quantity of machines for the reason that space, wearing badges from Canon, Heidelberg, among others, even Xerox. What sets the DocuTech 100/120 apart is the fact that they can perform countless fit better into more environments than their competitors. There isn't reason the washing machine won't find homes with quick printers, copy shops, law offices, schools, service bureaus, corporate data centers, in-plants, and in many cases large offices and workgroups. The gap CAPV cites exists because other machines within this space lack many from the features required to profitably address intermediate print volumes and job complexity. All kinds of users are demanding more in their equipment and chose the current crop of machines unable to supply the things they need. Since Xerox was hearing this from some their very own customers, they took another approach. They listened. A Broadway Show by Carole Alexander From Blank Page to Breaking News browse the banners on the Manhattan Center on the launch with the new DocuTech 100 and 120 Copier/Printer and 2 new Phaser models. Gil Hatch, President, Production Systems Group, combined with an AlphaGraphics franchisee, showed the newest DocuTech 120. Giving the demo a Broadway show feeling would be a demonstration in the impressive very fast with the Docutech 120 copier/printer, orchestrated by Tony Federico, VP of Platform Development, conducting a tiny gang of musicians while dressed up in full tux. Ursula Burns, President on the Business Group Operations, added flavor by bringing customers on stage from companies for example Prudential Services, McGraw Hill, Continental Airlines and Blue Cross Blue Shield, who gave sound bytes about significant business benefits using Xerox equipment. Asked as to what benefits he considered most critical around the DocuTech 100/120 to customers, Mark Waxenberg, Vice President and General Manager, Production Systems Group, had ready answers. Although the important wow is image quality and productivity, said Waxenberg, I think the very best benefits are tighter registration than offset and much less maintenance. This is essential that you customers whorrrre from the offset transfer business. The biggest advantage to Xerox, Waxenberg stated, is the fact these items defend the digital monochrome business was started by Xerox inside early 1990s. It also fills a gap which includes existed among monochrome devices and fills out this product line. He thinks the DocuTech 100/120 is suitable for quick printers, commercial printers, service bureaus, in-house plants and in some cases smaller print shops. Waxenberg, a 31 year Xerox veteran, sees they since the greatest inside last 14 years. They are following Moore's Law. In case you've forgotten, Gordon Moore, co-founder of Intel, made the observation in 1965, that this variety of transistors per sq . in . on integrated circuits had doubled yearly because the integrated circuit was invented. Moore predicted this trend would continue to the near future. In subsequent years, the pace slowed up somewhat, but data density has doubled approximately every eighteen months. In short, every eighteen months you read more technology for ones money. Jerry Murray, Vice President, Worldwide Product Marketing, thought the best profit to customers was, the flexibility to transfer more jobs from offset, handle other applications they couldn't do before, and add entirely new applications. He pointed for the simplicity of bringing inside a job over a CD and in addition burning a CD as output. The biggest value on the services to Xerox, said Murray, should be to help customers produce more applications for a more affordable and even more efficiently. This should end in larger volumes. For customer advertising and marketing support, he points for the Premier Partnership Program for classes, with an industry kit with facts about 11 vertical industry applications, among other materials. Murray added, The DocuTech 100/120 should refresh the monochrome business. Some people say it really is falling, but I think this may change the way in which consumers are taking a look at it. Advisory Council Sitting around the stage in New York were Xerox customers of all sorts of printing businesses who ended up being around the DocuTech Copier/Printer Advisory Council with the new platform. They told Xerox four broad areas were essential for their businesses: productivity, flexibility, reliability and image quality. To deliver on each measure, Xerox tapped their knowledge, examining the strain of various job types and print environments, identifying weak spots and pain points, working out the best way to produce a machine that addressed numerous real life customer needs as you can. In addition, Xerox recognized that section of productivity and adaptability is workflow, as well as the new machine is built to let users take benefit from products in Xerox's FreeFlow bunch of workflow tools. Some of those, for instance DigiPath, VIPP and DocuSP already are familiar to Xerox customers, and may increase the risk for transition to your new machines an easy matter. Rolling out a device that may serve the requirements a real broad variety of customers and businesses is often a sound strategy. 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